The year 2014 is predicted to be a crucial year in the development of global automotive industry as global sales is forecasted to reach 85 million units. Similar positive sentiment is seen in local market where Indonesian automotive industry is projected to experience great potential for further development. In fact, the Association of Indonesia Automotive Industries (Gaikindo) has the ambition to make Indonesian automotive industry as the biggest in South East Asia. The target is set following national production and sales in 2013.
The latest data recorded by Gaikindo showed that automotive sales in domestic market until the end of 2013 reached 1,229,903 units, exceeding the target of 1,1 million units previously targeted by Gaikindo. The achievement is coupled with significant increase in the production of national automotive industry in 2013. By the end of 2013, automotive production was 1,208,165 units, or up by 13% compared to the previous year that reached 1,065,557 units. These data proved that Indonesia is a very potential market for automotive industry and further encourage Gaikindo to place Indonesia as the barometer of automotive industry in South East Asia.
The positive sentiment from various parties toward Indonesian automotive industry has supported Gaikindo’s positive attitude on setting this year’s target. “The accomplishment in 2013 was the highest ever recorded by Gaikindo, and we are positive that this year’s realization may exceed the realization in the previous year where the transaction value was increased by nearly 10%,” said Sudirman MR, Chairman of Gaikindo on Wednesday (8/4/14). Gaikindo is projecting domestic sales in this year to reach 1,250,000 units. The projection is taking into account several strategic factors such as increase of global oil prices, increase of workers’ wage, increase of electricity tariff, increase of gas price for industry, and other considerations. Considering the above factors, Gaikindo’s projection is seen as an ideal projection.
One of the indicators of domestic market enthusiasm and purchasing power can be seen in the organizing of Indonesia International Motor Show (IIMS), the country’s largest automotive exhibition, that always manage to draw huge public attention and interest to find out more about the development of Indonesian automotive industry.
Various automotive products with latest technology displayed in IIMS 2013 managed to draw the attention of 373,663 visitors, and during the exhibition, the total transaction was recorded to reach more than IDR4.9 trillion.
Perfecting the Quality in IIMS 2014
In each of its exhibition, IIMS has always provides the best and this year’s 22nd exhibition is no exception. In this year’s IIMS, the committee is focused on the quality, and improvements in all elements of the exhibition with highest commitment are the focal point of this year’s IIMS exhibition.
The committee has taken several innovative measures to anticipate the growing needs for land expansion for the exhibition. Last year, the total area of JIExpo used for the exhibition was 75,101 square meter. In order to meet participants’ requirements and to provide more comfort to visitors, the committee has optimized the land utilization in JIEXpo and increase the land occupation by 10%. Johnny Darmawan, Chairman of IIMS 2014, hopes the increase of land utilization in this year’s exhibition can meet participants’ requirements. Land optimization is only one of many measures taken by the committee in the effort to increase the quality of the organization of IIMS 2014. Visitors’ comfort is another factor that also gains special attention in this year’s exhibition.
The committee has prepared various facilities to ensure visitors’ comfort, from easier access to and from the venue of IIMS 2014, the preparation of the exhibition area to organizing top programs to entertain visitors of IIMS 2014. The above efforts are the realization of the committee’s promise during the closing night of IIMS 2013, where the committee promised to make IIMS 2014 a better exhibition compared to the previous one, in all aspects. “IIMS 2013 was an amazing exhibition and gave us certain proud. However, we are determined to keep on perfecting the organization of IIMS and this year’s exhibition will be better and become the biggest,” said Johnny Darmawan.
Approaching the organizing of The 22nd Indonesia International Motor Show 2014, planned to take place on 18 – 28 September 2014, Gaikindo has conducted launching event with sole agents (APM) who are member of Gaikindo on 8 January, 2014. Gaikindo is again collaborating with Dyandra Promosindo as the organizer of the exhibition. As in previous exhibition, all sole agents have stated their readiness to participate and show their latest technology, products, and innovation in IIMS 2014. As many as 38 brands members of Gaikindo that consists of 29 passenger cars and 9 commercial vehicles will participate in this year’s exhibition. They will occupy all halls from Halls A, B, C, D, and the entire outdoor area of JIExpo – Kemayoran. In addition to providing more space for sole agent’s innovation, IIMS 2014 will also provide challenging show by professional racers to visitors of IIMS 2014. Taking an area of more than 6,000 square meters, the show is expected to give the racers more space to display their skills.
Lasted for 11 days, IIMS 2014 will present the latest automotive technology show with best organization quality, presenting every top brands in Indonesia, hundreds of supporting industries, and various facilities that will comfort visitors of IIMS 2014. “IIMS will keep its promise to always provide the best, better from the previous exhibition,” said Johnny Darmawan concluding his statement.
Sumber: indonesianmotorshow.com
Wednesday, August 13, 2014
IIMS 2014 Prioritize on Quality
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